Target audience
INTP.club is a community for people who identify with the INTP personality type, part of the MBTI framework inspired by Carl Jung’s work.
Brand Attributes
Analytical, Curious, Independent, Intellectual, Experimental, Digital-first, Thoughtful, Systematic
Visual Direction
The visual direction combines minimal layouts with bold typography, subtle motion, and a technology-inspired aesthetic. The design aims to feel intelligent, modern, and slightly unconventional, reflecting the mindset often associated with INTP personalities.
