What is DziewczyNarnia
DziewczyNarnia is a Polish NGO. It focuses its activities on women. Its mission is to support and empower women by fostering a sense of agency. The organization conducts training sessions, workshops, and various events aimed at promoting women's development and breaking down stereotypes about women in society.
The primary target group consists of women aged 30 to 55 and their families. One of DziewczyNarnia’s distinguishing features is the originality of its workshops - both in terms of format and subject matter. Inclusivity and trust are core values the organization believes in. According to the foundation’s founders, the key is to go beyond conventional patterns, as this is what truly enables individuals to unlock their full potential.
Scope > Reasearch > Goals
The brand research was partially based on the Google Brand Sprint and expanded with several additional tasks like Elevator pitch. It allowed me to define precise project goals. One of the main objectives was to help the NGO build brand awareness within the local community. The technical goal was to prepare a visual identity system that would support the execution of sudden campaigns on social media.
Inspiration targets
Woman, World (Narnia), Sense of agency (Growth, Energy), Go beyond a pattern (a male factor), Group
